Saturday, 6 December 2008

Preston Beauty salons thrive during testing times

PRESTON beauty salons are still busy despite the credit crunch.

Many beauty salons and sun bed shops remain unaffected by the current economic downturn across Central Lancashire, even though people are cutting-back on spending.


Salons have even reported a surge in clients over the last quarter.


Linda Robinson, 48, proprietor of Beauty Basixs, Health and Beauty Centre, Freckleton reported an increase in the number of clients coming through her door during the last few months and said she is "mad busy."


The beauty therapist provides treatments for an array of clients from age seven to 98.


APPEARANCE MATTERS


Ms Robinson likens the current surge in clients to the effects of the World War. She said:

“During the war when rationing was on, hairdressers saw a surge in clients. They were exceptionally busy.


A salon in Preston


Women needed something to feel good about, and it was inevitable that their attention turned to their appearance, according to Ms Robinson. This applies to the latest crisis affecting the country.


Beauty Basixs manager explains the current trend:

“Appearance matters to men and women. People want to look good and feel good about themselves.”

Salon workers in Preston said beauty treatments are a necessity for some women.


Ms Robinson believes the smoking ban has deterred people from having nights out. Staying in means they save money and therefore feel the need to treat themselves.


DISPOSEABLE INCOME


People are budgeting during the credit crunch as they have less disposable income. Despite the media scaremongering people into thinking they should not part with their hard earned cash, many people continue to spend with deliberate caution.


Karen Thornton, 40, salon supervisor of Re-Aqua, Aston-on-Ribble, reported a steady business during the last business quarter. She said: “People are watching what they spend but they find the money if they need to.”


They are prepared to scrimp on certain aspects so they can have “essential” treatments at salons.


Cora Fennel, 21, Supervisor of Sunseekers Sunbeds, Preston said sales are up on last year. The salon has had a steady trade, and will become busier in the run up to Christmas.

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